Seven in ten Brits are most excited to spend time with loved ones this Christmas
Nearly three-quarters of Brits are most looking forward to spending time with loved ones this Christmas – with exchanging presents not ranked highly on their list.
After two years of festive celebrations disrupted by coronavirus restrictions, more than half (55%) plan to spend more time catching-up with loved ones this Christmas, according to a poll of 2,000 Brits.
Festive food also ranks highly among the things they are most excited for – with present-giving through Secret Santa coming bottom of the list of activities they are excited to do.
In fact, it emerged that 81% find present-buying at Christmas “stressful” – with one in six (16%) leaving their festive shopping to the last minute, and 15% missing out on festive get-togethers as a result.
The research was commissioned by Aperol, to mark the launch of its “Spritzmas” cards, which are designed to encourage the gift of reconnection – with an e-code to get two free drinks at All Bar One bars nationwide in the New Year, with all proceeds going to hospitality charity “The Drinks Trust”.
Loris Contro, Campari Group UK Italian Icons brand ambassador, said: “Coming together with friends and family is what Christmas is all about – spending time with each other is a gift.
“And while the festive season is a swirl of social events, we know that the sheer volume of pre-planned arrangements and last-minute admin can be overwhelming.”
The research also put a spotlight on the fact that the most important gift this Christmas is presence – with nearly a fifth (19%) saying they would most want to be gifted with an experience to enjoy with a loved one this year.
When it comes to sending cards, more than a quarter (27%) say they would rather receive a card with a meaningful message than a material gift.
And three-quarters (74%) of those who said so believe it’s a nice way to let someone know they’re being thought of.
Loris Contro added: “With reconnecting with loved ones so high on the agenda this Christmas, we want everyone to reclaim a little bit of spontaneity throughout the festive period, and enjoy some quality time together.
“That’s why we launched our initiative to help bring people together over their favourite tipple, all while helping the hospitality industry.”